Co-founder and Chief Scientific Officer at Qvest, Pia Lauritzen, PhD’s new article A philosopher's guide to messy transformations is out now in Strategy+Business.

In her work with multinational companies undergoing large scale change, Pia noticed that Transformations often fail because leaders don’t acknowledge the importance of inviting people with different ways of thinking and talking about transformation to join a common conversation. 

Co-founder and Chief Scientific Officer at Qvest, Pia Lauritzen, PhD’s new article Want to make an impact? Change your questioning habits is out now in Strategy+Business.

Co-founder and Chief Scientific Officer at Qvest, Pia Lauritzen, PhD’s new article “How to make big, old companies act fast” is out now in Strategy+Business.

Strategy execution in large companies often fails due to unclear or lack of communication. But if communication was the problem in the industry-leading companies, it would be solved by now. 

Strategy: "Hi Pia, it's me Strategy."

Me: "Hi...?"

Strategy: "I just got off the phone with Culture, and I was wondering if you could help us?"

Culture: "Hello...?"

Strategy: "Hi, C, it's S - are you busy?"

Culture: "Always! I have a customer on hold - is it important?"

Even before COVID-19, senior managers in large companies had a hard time knowing what their employees needed to execute their corporate strategies effectively.

And serving hundreds of different markets, it is inevitable that different country managers and employees need different things to succeed.