Harvard yard with colored chairs


New research collaboration on curiosity sets out to improve performance in organizations

Announcement Winter 2022 - The newly established research collaboration between Grundfos, Qvest, and researchers from Harvard Business School will leverage innovative data approaches to study pioneering practitioners in order to better understand how curiosity creates value in organizations.

Why research on curiosity as a driver of performance?

Harvard Business School professor Francesca Gino’s research has demonstrated that fostering a culture of curiosity and learning in organizations is critical for navigating an uncertain future, driving innovation, and achieving great performance (Gino 2018). A very effective way to understand the extent to which individuals are curious and learning is through the types of questions that they ask. 

This research will investigate what can be learned from the types of questions that people ask one another, and the types of responses they receive. Based on digital conversations conducted in the Qvest platform, the collaboration aims to develop a better understanding of the critical predictors of organizational and team performance.

Statements from the partners about the value of the collaboration

Francesca Gino, PhD - Tandon Family Professor of Business Administration at Harvard Business School:

“My research focuses on why people make the decisions they do at work, and how leaders and employees have more productive, creative and fulfilling lives. This research is based on unique intra-organizational data that can provide a wealth of insights. The rich conversational data paves the way for novel research contributions in the area of curiosity in organizations.”

Pia Lauritzen, PhD - Chief Scientific Officer at Qvest:

I have been researching questions from a philosophical perspective and this research consortium is deeply exciting because we are bringing together the world's most foremost management researchers with very talented practitioners - the collaboration is sure to produce new insight on how organizations can achieve better performance by collecting and analyzing a new kind of data.”

Teija Saari - Head of CoE of Organisational Development and Social Responsibility at Grundfos

“As an organizational development professional, I am very excited about this partnership where we invite investigators from one of the world’s best research institutions to collaborate with us on our data. We will undoubtedly get new insights into how Grundfos can utilize curiosity even more to pioneer solutions to the world's water and climate challenges.”


The Research Questions

Professor Francesca Gino and her research team will use Qvest data from Grundfos to explore research questions like:

  • How do different types of questions relate to different kinds of curiosity?
  • Is curiosity more present in some functions than in others?

Adding to that, the research will focus on

  • Do different kinds of curiosity impact performance differently?
  • How does diversity in questions affect team performance?


The research collaboration team


Project phases

  1. Data generation and collection using the Qvest tool - completed
  2. Exploration of qualitative and quantitative conversational Qvest data - ongoing
  3. Production of research findings - Summer 2022
  4. Communication of research findings and insights - Fall 2022

About Qvest - an innovative data-driven approach to developing organizations

Qvest is a digital tool that is based on philosophical research on the power and impact of questions. The tool disrupts traditional data approaches by collecting the questions people ask of each other instead of the answers they give to predefined questionnaire questions from researchers.

With Qvest-data, researchers can tap into peer-to-peer relationships between employees. Qvest also supports dialogue and knowledge sharing as part of the data collection, instead of viewing data collecting as a “neutral” event without impact on the organization. 

Executives in large companies use the digital Qvest tool to mobilize their workforce and map what’s important to their employees across different regions, functions, and teams. 

About Grundfos - a pioneering company developing new solutions to the world’s water and climate challenges 

Grundfos is the largest manufacturer of pumps in the world. The company’s 2025 strategy is to pioneer solutions to the world’s water and climate challenges and improve the quality of life for people. For Grundfos, their mission depends on the company committing to taking “bold steps that no one else can or dare take”. 

To enable employees to take these steps, they are consciously building a world class learning organization. A deeper understanding of how to foster curiosity, innovation, and collaboration among the Grundfos employees will thus give the company a competitive advantage.


For more information about the research collaboration please contact

Pia Lauritzen, PhD
Chief Scientific Officer at Qvest
+45 22 82 86 88


Pia Lauritzen

Pia Lauritzen

Co-founder and Chief Scientific Officer at Qvest. Pia is the inventor of the Qvest method. She has a PhD in Philosophy and has spent the last 20 years researching and writing about the nature and impact of questions.

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